Amazon Wake Up Call Arrives Late

July 9, 2018

I read “Jeff Bezos and Amazon Have the Adveretising Industry Looking over Its Shoulder.” In my mind, the dusty alarm clock has emitted a “ringy dingy.” But some appear to have overslept.

Google and its DoubleClick goodies have been sucking ad dollars for years. Facebook jumped on the bandwagon. Even the Silicon Valley fave Twitter has seen the light.

Now is it a surprise that Amazon is likely to nose into the advertising business?

Not in Harrod’s Creek. Product question? Check out Amazon. One can learn about a product. Get information about alternatives. See charts which make it easy to compare products.

CNBC reports:

Amazon has what many in the advertising industry regard as the most important piece of the puzzle: what people buy.

It is interesting that CNBC has now recognized that quite specific data anchored directly to an individual identity in real time has value. Spewing probable ads to individuals who may be interested in a probably interesting ad is different from knowing that a specific person buys a specific type of probiotic for a dog. You get frequency. You get method of payment. You get delivery location. You get quite a bit of cross correlated data. In short, you get identify of the first order kind, not a probabalistic pot of possibllities.

The article notes that Amazon is a disruptive force.

No kidding?

Check out this factoid:

A big part of Amazon’s advantage is its use as a search engine, with one consumer survey finding almost half of all product searches start on Amazon rather than Google.

As you may surmise, the Beyond Search and DarkCyber research teams think that advertising may be important to Amazon.

We would like to point out that advertising is not where the Amazon big buck revenue will originate. Advertising is one revenue stream, not the revenue stream.

What’s the bigger picture? CNBC doesn’t reveal this point. Should Facebook and Google worry? I think both companies are already worried but like CNBC, both may have overslept.

Stephen E Arnold, July 9, 2018


One Response to “Amazon Wake Up Call Arrives Late”

  1. KAYSWELL on August 17th, 2018 2:28 pm

    I savor, cause I discovered just what I used to be taking a look for. You’ve ended my 4 day lengthy hunt! God Bless you man. Have a nice day. Bye

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