Goggle Missing the Blockchain Boat? Really?

July 10, 2018

I have zero idea if this story is accurate. It is, however, intriguing to think about its key point. I highlighted this statement in “Sergey Brin Claims Google Should Have Been The “Bleeding Edge” Of Blockchain”; to wit:

Google co-founder Sergey Brin said regretfully that his company missed out at being at the forefront of the nascent technology, claiming “we probably already failed to be on the bleeding edge, I’ll be honest.”

I have underlined a couple of words which I found interesting.

I heard a comment from one of my colleagues to the effect that Mr. Brin mines Ethereum with his son. Obviously the notion of digital currency seems to be child’s play.

How has Amazon responded to the digital currency trend? I believe the company supports Ethereum and HyperLedger. The implementation is anything but child’s play.

A few days ago I mentioned that Google invested in baby Segways. Amazon, at about the same time, bought a convenience prescription drug company.

Is this a good question?

Has Google lost its ability to think outside of the online advertising box?

Oh, that’s a bad question. Google is inside the online advertising box, and it appears that Amazon wants to become more aggressive with regards to its online advertising business.

Questions are tricky, just like statements about failure and honesty I suppose. My hunch is that the Googler moon shot wizards are working away on distributed databases which Google has thought about before.

Stephen E Arnold, July 10, 2018

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