Has Alexa Become Unstoppable?
August 8, 2018
But for 98 percent of Alexa users’ failure to buy stuff by talking to Alexa, the device looks like a successful one.
Some at Beyond Search believe that digital home assistants are basically spying on us. Perhaps conversations and requests are being cataloged, and in some cases used against some in court. Is it possible that Amazon’s intelligence services have access to the Alexified content.
One hopes Google and Amazon and the like aren’t aiming to be big brother, Perhaps a different objective is in play. The CNBC story, “Amazon Alexa vs. Google Home: Advertisers Weigh In.”
We learned:
“The most expensive ad space in the future will be Alexa…hey are really just integrated in the shopping platform…. This has also opened up the door for marketers to sell items through Alexa apps. VaynerMedia worked on converting popular mobile game “Heads Up!” for Alexa, and was the first to integrate a voice-activated one time payment functionality to buy add-ons.
This story is not alone in predicting this. The Wall Street Journal called your home assistant “the new battleground” for ad dollars. If that is the case, we predict the advertisers are right and Amazon will have the advantage. While it might be projecting, we wouldn’t be surprised if this is already the end of Google Home. Money talks and Amazon has a giant window into that world. But the intelligence angle continues to capture our attention.
Patrick Roland, August 8, 2018
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