Images Are Hot

October 8, 2018

Snapchat is reinventing itself or at least tweaking its high school science club management methods. That creates an opportunity to other picture sharing services.

Consider Pinterest.

We know that watching YouTube videos and fiddling with a mobile phone are the future of education. Enter Pinterest. This highly visual platform detailed some if its plans for advancement in a recent Social Media Today story, “Pinterest Adds Pinch to Zoom, Updated Visual Search.”

According to the story:

“We’ve made some improvements to the tool based on feedback we’ve heard from Pinners. We updated the button so it’s clearer, especially for people who are new to Pinterest, and moved it so it’s a little easier to reach. And it’s working too – in early tests of the improved button, nearly 70% more people used the visual search tool.”

While the possibilities of Pinterest becoming the leader of visual search, the information highway is not pothole free. Snapchat, Instagram, and other services beckon.

Will Snapchat convert the click to buy into revenue gold? And there is the often ignored image system at Amazon.

A picture may be worth a thousand words, but the trick is to shift the equation to making a picture worth a $1,000.

Patrick Roland, October 8, 2018


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