A Reasonable Assertion: Google Is Dying

October 10, 2018

Nope, this is not the view in Harrod’s Creek. The idea that “Google Is Dying” comes from a write up in Vortex by Lauren, whom I assume is a real, living entity and not an avatar, construct, or VR thing.

google is dying

You can find the analysis at this link.

I am not going to push back against the entity Lauren’s ideas.

I want to point out that:

  1. Companies, like real living humans, have a lifespan. It does not matter that some Googlers are awaiting the opportunity to merge with a machine, save their brain (assuming that intelligence is indeed  the sole province of thought), and live a long time. Ideally? Forever. The death of Google, therefore, is hard wired, and, if I may offer a controversial idea, has already taken place. Today we are dealing with the progeny of Google.
  2. The missteps which have captured some Google embracers’ attention is the outright failure of Google’s ability to create a secure environment for management and for users of the descendent of Orkut. The lapses are not an indication that Google is dying. The examples are logical manifestations of the consequences of inbreeding. Imagine West Virginia’s isolated communities connected via a mobile system. That does not change the inbreeding for some individuals. If you are not up on inbreeding, here’s a handy reference. The key point is cognitive deterioration. Stated more clearly, stupid decision making, impaired analytic skills, etc.
  3. Google’s lab rat approach to innovation has not, so far, been able to disprove Steve Ballmer’s brilliant observation: “One trick pony.” But what few analysts care to remember is that the “one trick pony” was online advertising derived from the GoTo.com/Overture.com/Yahoo.com idea. My recollection is that prior to the Google IPO, a legal settlement was reached with Yahoo. This billion dollar deal kept good old Yahoo afloat for several years. Thus, Google’s big idea was a bit of a “me too.” One might argue that the failure to find a way to generate an equivalent amount of revenue is not surprising. Even the Android ecosystem is like a sucker fish on a shark. The symbiosis between online advertising, data harvesting, and revenue is difficult to disentangle. The key point: The big idea was GoTo.com, implemented in a Googley way.

After writing three monographs about the Google and adding comments to my research about the company, I could write more.

Read the alleged humanoid’s “real news” essay. Make your own decision.

I am not pushing back. I am just disappointed that 20 years after the Backrub folks morphed into Google, analyses continue to look at here-and-now events, not the broader trends the company manifests.

Maybe Generation Z will step forward and fill the void?

Stephen E Arnold, October 11, 2018

Comments

One Response to “A Reasonable Assertion: Google Is Dying”

  1. John on October 14th, 2018 2:47 pm

    I have no idea what the hell you just said re: Google. How about trying again only in layman’s English? If you tell me I need to have an MIT degree for background info to understand you then figgeaboutit.

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