Bing: Getting More Visual

October 27, 2018

Bing Gets Visual, But Stays Behind The Curve

Microsoft’s red-headed step child of the search world is slowly, and steadily attempting its next stab at greatness. While the little search engine that could has been trying valiantly to overtake Google for years, it is making concrete steps in the right direction with news we discovered in a recent Android Community story, “Bing Update Brings Text Transcription, Education Carousel, Visual Search.”

The update that has us most excited is its visual search:

“Bing also lets you copy and search the actual text that you see on your camera. For example, you take a pic of the menu in the restaurant, tap the text and search how to pronounce it and what it actually is. You can use it to take pictures of phone numbers, serial numbers, email addresses, navigate to an address, etc.”

As expected, Bing is a little behind the curve. While Bing is just beginning to blossom in the world of visual search, Google is already there and also adding greater visual cues aimed at retaining visitors. By incorporating more pictures and videos, and less text, the king of the mountain is looking to hold its grip on users. We would love to see Bing outduel Google someday, but we don’t see it on the horizon.

Patrick Roland, October 25, 2018

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