Baidu May Force Google to Do Search the Chinese Way
November 22, 2018
China has famously strict internet policies. The world’s largest population also is known to have the world’s largest firewall, preventing net freedom. However, that doesn’t mean search there is stuck in the stone age. In fact, it’s quite profitable, as we discovered in a recent Quertime story, “The 20 Most Popular Search Engines in China.”
According to the story:
“The search engine market in China has maintained an overall stable growth. As a matter of fact, during the last quarter of 2012, various search engines have earned about $8 billion RMB. By the third quarter of 2014, it reached more than $15 billion RMB, which presented more than 50% increase in just a period of two years.”
Tops on their list was not Google, but Baidu. While you might have vaguely heard of it, it’s a name you should pay attention to. Baidu is mentioned in concert with other Chinese tech giants, like Alibaba. Recently, it was chosen as a strong stock to purchase alongside the Chinese Amazon, which should tell you quite a lot. There is undoubtedly a tech boom happening in Asia now and it’s the smart investor who can find a way to tap into a little of that magic while it is hot.
Patrick Roland, November 22, 2018
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