Microsoft and Credibility: Updates and Amazon

December 4, 2018

Perhaps you are like the millions of others who are unhappy with Windows and its updates lately. And if you are like many of those folks, you have recently discovered Microsoft is trying to fix its problems in a strange new way, as we discovered in a recent OnMSFT story, “Microsoft is Now Inviting Select Windows Insiders to Share Their Feedback Via Skype Interviews.”

According to the story:

“Following the botched release of the Windows 10 October 2018 Update, Microsoft promised that it would pay more attention to user feedback going forward. Last month, the company added new impact and severity indicators for new Feedback Hub items, hoping to better surface critical bugs like the deleted files issue that initially shipped with the October 2018 Update.”

Their solution: listen to customers more…via Skype. Sorry, Microsoft, but that’s a case of too little too late. Perhaps, you could have avoided this catastrophe by, we don’t know, talking to users before the launch of these disastrous updates?

Plus as Amazon was rolling out enhancement after enhancement to its cloud services, Microsoft announced new icons. That’s the way to demonstrate technical excellence and strategic thinking to give Amazon pause.

Patrick Roland, December 4, 2018


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