Ombudsman or Enforcement Official?

December 11, 2018

As Google’s CEO prepares to read his testimony today (December 11, 2018), I noted this passage from the prepared statement:

Users also look to us to provide accurate, trusted information. We work hard to ensure the integrity of our products, and we’ve put a number of checks and balances in place to ensure they continue to live up to our standards. I lead this company without political bias and work to ensure that our products continue to operate that way. To do otherwise would go against  our core principles and our business interests. (See this link for the statement.)

I thought about the recent security lapse at Google Plus. Yes, that was the service which was the trigger for a compensation goodie.

But what’s important today is not the reading of Silicon Valley spin.

I suggest that the article “Facebook, Google scramble to contain global fallout from ACCC plan” may have more oomph in the long run. The Australian government appears to be inching toward clamping down on the Google and Facebook. I noted this statement:

Declaring the digital giants have “substantial” market power, the Australian Competition and Consumer Commission (ACCC) wants to create an ombudsman to investigate complaints from consumers, media companies and marketers about Google and Facebook over issues such as defamatory comments and fake ads.

As a member of Five Eyes, Australia may be pointing the direction in which Canada, New Zealand, the UK, and the US will move.

In this context, the Google statement does little to change the reality of what the company does and how it operates. For example, there is employee push back. Another example, there is the behavior of senior executives. One more: There are the claims of Foundem and other vendors who allege that Google willfully took steps to swizzle the search results.

The question becomes, “Is Australia appointing an ombudsman to deal with Google and Facebook or an enforcement officer?”

Enforcement? Laws, I assume, will follow.

Stephen E Arnold, December 11, 2018

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