Facebook User Awareness: Two Views

January 17, 2019

What happens when Silicon Valley centric “real” journalists contemplate the question, “How much do Americans know about data slurping, reusing, and monetizing.

For one view, navigate to “Most Facebook Users Still in the Dark about Its Creepy Ad Practices, Pew Finds.” The headline tells the story. I learned:

Pew found three-quarters (74%) of Facebook users did not know the social networking behemoth maintains a list of their interests and traits to target them with ads, only discovering this when researchers directed them to view their Facebook ad preferences page.

Now for another view. Navigate to “Don’t Underestimate Americans’ Knowledge of Facebook’s Business Model.” I learned from this write up:

But let’s take another look at the numbers. According to Pew, 26 percent of Americans are aware that Facebook records a list of their interests and uses it to target ads at them. There are roughly 214 million Americans with Facebook profiles. If that’s the case, then over the past decade, 55.6 million people have educated themselves about how ad targeting works. Facebook itself has played no small role in this effort, regularly describing their ad targeting system in software and marketing materials, and recently even started building pop-up events around it.

And to add beef to the argument:

Pew surveyed more than 3,400 U.S. Facebook users in May and June, and found that a whopping 44 percent of those ages 18 to 29 say they’ve deleted the app from their phone in the last year. Some of them may have reinstalled it later. Overall, 26 percent of survey respondents say they deleted the app, while 42 percent have “taken a break” for several weeks or more, and 54 percent have adjusted their privacy settings.

Nothing like interpreting data from a survey from the left coast.

Stephen E Arnold, January 17, 2019


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