Amazonia for March 25, 2019

March 25, 2019

The Bezos bulldozer has encountered a landscape with tropical weathered granite. The diesel engine is under some stress.

Amazon Brands: Not Like Costco’s

Bloomberg reported that Amazon is not batting 1.000 with its house brands. “Most Amazon Brands Are Duds, Not Disrupters, Study Finds” asserts:

Turns out most Amazon-branded goods are flops that don’t threaten other businesses at all, according to Marketplace Pulse. In a study, the New York e-commerce research firm examined 23,000 products and found that shoppers aren’t more inclined to buy Amazon brands even when the company elevates them in search results.

Unlike the “your motherboard is compromised”, this write up has a source, Marketplace Pulse. Not much information about the methodology, but that’s par for the “real news” putting course.

Why the NYC Queens’ Disintegrated

I noted this write up in the Daily Mail, a remarkable source of information:

Mayor Bill De Blasio Implies That Jeff Bezos’ High-Profile Affair with News Anchor Lauren Sanchez Was the Reason Amazon Pulled Out of Its New York Headquarters Deal

The write up states:

De Blasio hinted that the Amazon CEO’s affair with news anchor Lauren Sanchez that erupted in the public eye ruined Amazon’s plans to create a sprawling headquarters. ‘I think we can all say that unusual things were happening within the Amazon family at that time. And that was said politely. There was clearly some unusual factors happening,’ de Blasio said with a smirk on MSNBC’s Morning Joe on Friday.

I found the phrase “pulled out” and the use of the word “smirk” interesting. There was a source: another news organization’s interview.

Preparing for the Amazon Revolution

Biz Journals reported that Amazon is continuing its effort create Amazon savvy technologists. According to “Amazon Web Services Joins Capital CoLAB, an Effort to Prepare Young Workers for Tech Jobs”:

Capital CoLAB members help train students for STEM-related fields through programs and internships…The program strives to equip students with skills for areas such as data analytics, visualization and cybersecurity.

No mention appeared about getting the skills needed to work in an Amazon warehouse or driver an Amazon Sprinter delivery van. No tech skills needed I assume.

uDroppy Picks Up AWS Speed

A uDroppy executive explains how to use an AWS API call to eliminate the cost of a traditional file upload. The trick is to remember that Amazon’s S3 is a storage service, not a content delivery network. The write up explains:

The client sends the file via a PUT HTTP request to S3, and if all requirements are satisfied the file is correctly uploaded. The benefit of this approach is that our server has to handle just a simple API call where there’s no file data. The upload itself is processed by the client, leaving our server free and ready to process the next request very quickly. As you can imagine this method is very scalable, and at the same time not very expensive.

Trick or feature? The write up does not express an opinion.

Sisense: A Cyber Intel and Analytics Vendor Joins the Amazon Bandwagon

Amazon has a number of cyber intelligence and analytics companies as clients. According to “Sisense Accelerates Cloud Analytics with Amazon Web Services”:

the release of its new Elastic Data Hub, a unique offering in the BI space that allows organizations to easily connect and mashup live, real-time data with cached in-memory data on the same dashboard. This breakthrough offering leverages Sisense powerful, live data connector with Amazon Redshift from Amazon Web Services, Inc. (AWS), a fast and powerful, fully managed, petabyte-scale data warehouse service in the cloud.

Is Amazon becoming the “roundhouse” for the cyber intelligence high speed trains?

Amazon: Squeezing Elastic

If you want a run down of Amazon’s squeezing of the Elastic open source Elasticsearch system, navigate to “With its Elasticsearch Distribution, Amazon Web Services Sends More Shockwaves Through Open-Source Software.” For many cyber intelligence companies, Elasticsearch is useful because it provides utility search and can accommodate add ins, add ons, proprietary modules, and the other enhancements. The article states:

Elastic CEO Shay Banon did not take kindly to AWS’s move, suggesting in his own blog post last week that AWS first approached Elastic wanting “preferential treatment” compared to other customers before Elastic said no and AWS released its version. “We have a commitment that we will treat a single developer contributing to our products the same as others,” he wrote.

More excitement to follow as Amazon implements its version of IBM’s approach to software lock in.

Pinterest Spend at AWS

GeekWire reported that Pinterest cut a deal with Amazon Web Services that requires it to spend $750 million by 2023.

AWS Embraces Nvidia Server Chips

Marketwatch reported that Nvidia’s latest server chips have now been adopted by AWS. Google and Alibaba also use the company’s silicon. Marketwatch stated:

The Santa Clara, Calif.,-based chip maker said its T4 Tensor Core graphics processing units, or GPUs, would be deployed to Amazon Web Services through Elastic Compute Cloud G4 in the coming weeks. While other public cloud services have been chipping away at market share over the past few years, Amazon’s AWS still ranks as a global market-share leader in public cloud services.

Stephen E Arnold, March 25, 2019

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