Google, the Ad Giant, Funds Local Media

March 26, 2019

I found “Exclusive: Google Funds Creation of New Local Media Companies” quite interesting. Some publishers Google directly contributed to many publications slide into a sluggish Sargasso of red ink.

The write up states:

McClatchy [Google’s first news partner] will be the first of many “experiments” within the Local Experiment Project. The goal is to use the lessons from McClatchy’s efforts, and others in the future, to create a network of shared insights that can be leveraged by everyone in the local news business.

Yep, everyone except those selected by the new Local Experiments Project.

One question, “How long will the experiment last?” If Google kills the service, what happens to the partners? What happens to everyone? Perhaps Tim Andrews of Patch local news fame will return to the GOOG to get news back on track? That’s the net net net, as Mr. Andrews has been known to say.

Stephen E Arnold, March 26, 2019


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