Facebook Says Privacy. Tim Cook Explains Privacy

May 5, 2019

Apple continues to build out its privacy platform. “Apple CEO Tim Cook Slams Peeping Tom Websites for Intruding onto Users’ Privacy, Insists He Doesn’t Want Customers Looking at Their iPhones Too Much and Addresses Concerns That Kids Are Addicted to Devices” presents some of the suggestions and observations likely to find their way into Apple’s marketing of its products and services. (There was no mention of the nagging to sign into Apple’s messaging service or the annoyance of pleading with customers to use the Apple cloud storage service. Intrusive. You betcha.)

In an interview with a US television “real news” reporter, Mr. Cook offered one quite interesting observations; to wit:

Companies that collection people’s data know a lot more about you than someone looking in the window of your home. (Peeping Toms are bad, very bad.)

The article in the Daily Mail linked Mr. Cook’s comments about privacy to one of his previous statements:

Cook previously denounced Facebook and other tech companies for hoarding ‘industrial’ amounts of users’ private data during a privacy conference at the European Parliament in Brussels in October [2018].

How does Mr. Cook some companies’ “hoarding” of data? The answer:

Industrial scale.

One may want to recall that Facebook’s privacy woes have not had a significant impact on the firm’s financial performance. Mr. Cook may be talking privacy, but the reality is that in America, financial performance may be more important in some circles.

Oracle once asserted that in search and retrieval security matters. Oracle’s bet on enterprise search security did not cause competitors much, if any, friction. Apple’s “bet” on privacy will be interesting to observe.

Stephen E Arnold, May 5, 2019

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