Bing and Ad Revenue: Fake News or Cash Money?

June 13, 2019

No one ever thought it would happen, but Bing is actually making more money via ads than Google. Cue the double take and head scratching. How is this possible? Bloomberg explores how in the article, “Bing’s Not The Laughing Stock Of Technology Anymore.”

Microsoft’s search engine is ten years old and was build upon the company’s first effort to rival Google. Bing was advertised as a “decision engine” compared to Google that only found things. Bing has been a joke for the past decade, but under current CEO Satya Nadella’s guidance Bing makes Microsoft a tidy profit.

CEO Nadella’s approach to Microsoft has been less about taking on giants, but rather being pragmatic about products and their purpose. Bing stopped hemorrhaging money when Nadella stopped tossing funds at it and cut down on costs. Bing was placed at the forefront of Microsoft products, where users would see and be persuaded to use it. Bing’s ad revenue grew twelve percent last year, which did not trail far behind Google’s seventeen percent growth.

Microsoft does not concentrate all of its energy on Bing, instead its search engine is more of a side hustle that brings in money that is directly injected into other areas. Bing has also forced Google and Microsoft to stop bullying one another for ad revenues. Apparently the two companies accept that they each exist and work around one another. Bing meanwhile continues on:

“Bing may remain a side gig for Microsoft, and certainly it failed as the strategic counter strike to Google. But birthdays are best if you don’t think about what might have been and instead appreciate what you have. So happy birthday, Bing. You’re not the laughingstock of technology anymore.”

Bing might be doing well, but Google continues to pull more accurate results. Has Bing’s results accuracy improved? Not really.

Whitney Grace, June 12, 2019

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