Do It Yourself Surgery: An Unexpected YouTube Consequence
December 5, 2019
DarkCyber noted the CNBC real news story “Doctors Are Turning to YouTube to Learn How to Do Surgical Procedures, But There’s No Quality Control.”
Quality control. What a quaint concept.
The write up states:
YouTube has become a fixture of medical education.
Fix a broken lamp? YouTube. Take out an appendix? YouTube.
DarkCyber learned:
CNBC found tens of thousands of videos showing a wide variety of medical procedures on the Google-owned video platform, some of them hovering around a million views. People have live streamed giving birth and broadcast their face-lifts. One video, which shows the removal of a dense, white cataract, has gone somewhat viral and now has more than 1.7 million views. Others seem to have found crossover appeal with nonmedical viewers…
Maybe there’s an opportunity for Google:
Google’s vice president of health, David Feinberg, noted at a recent medical conference in the fall that a lot of surgeons are flocking to YouTube. He implied, without sharing specifics, that his team would look to do a better job of managing the content as part of its broader focus on combating health misinformation across Google. Medical experts say they’re more than willing to work with YouTube to help curate medical content.
The advertising model seems ideal for this type of “professional” curation. Will medical device manufacturers sponsor curated videos?
Opportunity beckons for:
- Do it yourselfers
- Medical product and service providers
- Google itself.
A management challenge? Nothing Google cannot overcome with assistance. Think the flying car tapping Boeing for expertise.
Stephen E Arnold, December 5, 2019
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