When Millennials Market, Craziness Ensues
January 3, 2020
How this for logic?
Assertion: What you read in blog posts stopped working months ago.
Logic problem: This assertion appears in a blog post “5 Marketing Trends for 2020 by a Grumpy Martech CEO.”
Observation: The statement is contradicted by its appearance in a blog post.
Your view may be more generous than mine. That’s what makes life interesting.
What else does the write up reveal in its logical flourish?
- Don’t do cold calls. Observation: Yeah, but that’s what conventions are based on. Walking up to a person and introducing oneself and engaging in a conversation. If you do this, your are making a big mistake. Alternative: Telepathy maybe?
- Marketing tools do the same thing. Yeah, that’s a bold statement. But isn’t there a difference between relying on a networking event armed with a — horror of horrors — a printed brochure and buying Google AdWords? Same thing? No, gentle reader. No, no, no.
- Words don’t work. Got it. Videos with music. There you go.
- Use a new channel like a — wait for it — a directory. Example: Capterra? What? Isn’t that a hollow shell with a bit of fluff added for impact.
Amazing!
Stephen E Arnold, January 3, 2019
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