Amazon: Wooden Shoes, Tulips, and Cheese. Oh, and Money. Yes, Money

January 21, 2020

Amazon is moving into the Netherlands. “Amazon Confirms Netherlands Expansion” states:

Amazon has said it plans to expand its Amazon.nl site by making physical product categories available to Dutch customers later this year. The e-commerce seller launched an e-book shop on Amazon.nl in 2014, but physical products have been offered via a Dutch language option on Amazon’s Germany country site. Netherlands-based customers have also been offered Prime membership since 2017. Amazon has also announced that third-party sellers in the Netherlands and around the world can now register their accounts in preparation for the launch.

This is an important step for Amazon. The Netherlands is an ideal location for same day services. For merchants wanting to tap into the dense population centers serviced from Amazon’s Netherlands location, navigate to “Step-by-Step Guide: How to Sell in Europe with Amazon” for some useful information. To get a sense of the scope of Amazon’s international operations, you may find this map to be helpful:

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The darker orange indicates regions served by Amazon via its ecommerce network.

Stephen E Arnold, January 21, 2020

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