Amazon: Eero Subscriptions Mean Another Revenue Stream for Amazon

January 24, 2020

Earlier this year, Amazon acquired router maker Eero, which makes networked systems that distribute WiFi across an entire home. Now, CNBC reports, “Amazon Just Announced a New Way to Make Money from its Home Wi-Fi Business: Subscriptions.” Writer Todd Haselton explains:

“The new features include Eero Secure and Eero Secure+, the latter of which used to be called simply ‘Eero Plus.’ Eero secure tracks your browsing and can warn you if you’re visiting potentially malicious sites that might be infected with malware or have been known to phish for private information. It also comes with parental controls. Eero Secure+ offers the same features as Eero Secure but adds in a VPN provided by, which hides the data crossing your network, a 1Password subscription that gives you one place to manage all of your passwords and Malwarebytes anti-virus software.”

Yes, as many companies have found, subscriptions are a great way to make money. Users can access Eero Secure for $2.99 per month or $29.99 per year, while Eero Secure+ goes for $9.99 a month or $99.99 per year. If Eero really takes off, we may see these services added to the Amazon Prime subscription—giving them reason to hike the price across the board, of course. Again.

Cynthia Murrell, January 24, 2020


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