Google: The Me Too Innovation Juggernaut

June 28, 2020

Like Microsoft, Google will have an opportunity to explain its business practices. Perhaps the company will explain how its magical black box interacts with the layers of software wrapped around the smart software too? Maybe, maybe not.

Turning to more practical matters, Microsoft’s decision to kill off the empty spaces called Microsoft Stores illustrates that me too innovation does not work reliably. Hey, Microsoft tried. Also, Microsoft’s interesting attempt to clone Amazon Twitch has ended by creeping to Facebook on little cat’s feet. Hasta la vista, Sr. Mixer. The hope is that Facebook’s magic returns and converts Mixer into a Zucking winner. Hope is useful for some.

The real news, however, concerns Google’s embrace of me too innovation. “Group Video Calls Now Arrive on Google Nest Hub Max.” I don’t know what a Nest Hub is. I don’t know what a Nest Max is. I don’t know what a Hub Max is. What I do know is that Google wants to be JLZ. That’s an acronym for “just like Zoom.” News flash: Zoom has a one word product name, “Zoom.” Google is four times more creative because the GOOG uses four words. Efficient, clear, and memorable: Google Nest Hub Max. Who will be the first Stadia addict to have the letters GNHM tattooed on his or her mouse hand?

The second Google item concerns Google’s acquisition of a me too company which developed some glasses like Google Glass. That was a product that sparked one wit to coin the term “glasshole”.

Google’s Parent Alphabet Is Reportedly in Final Stages to Buy Smart Glasses Maker North, As the Augmented Reality Race with Apple Heats up” reveals that Google is acquiring a company which practices the me too approach to product innovation. What happens when two me two innovation teams collaborate? That sounds like one of those discussion questions bandied about in Dr. Francis Chivers’ phenomenological existentialism classes at Duquesne University. Exciting, eh.

Although not on the scale of virtue signaling practiced by other high technology companies, Google wants to be more diverse. Okay, that’s original.

Google Execs Say We Need a Plan to Stop A.I. Algorithms from Amplifying Racism” reports:

Two Google executives said Friday that bias in artificial intelligence is hurting already marginalized communities in America, and that more needs to be done to ensure that this does not happen.

Haven’t I read this sentiment before? You?

See. Me too works!

Stephen E Arnold, June 28, 2020

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