Facebook Management: The High School Science Club Method Reveals Insights

September 3, 2020

An online publication called The Daily Beast published “Facebook’s Internal Black Lives Matter Debate Got So Bad Zuckerberg Had to Step In.” How accurate is the write up? DarkCyber does not know. It is not clear what the point of the “real news” story is.

The write up seems to suggest that there is dissention within Facebook over what employees can on the Facebook internal communication system. The write up makes clear that Mr. Zuckerberg, the Caesar of social media, involved himself in the online dust up. Plus the article describes actions that are just peculiar; for example, this quote:

“[L]et me be absolutely clear about our stance as a company: systemic racism is real. It disadvantages and endangers people of color in America and around the world,” Zuckerberg posted. Zuckerberg added that while it was “valuable for employees to be able to disagree with the company and each other,” he encouraged Facebook staffers to do so “respectfully, with empathy and understanding towards each other.”

What’s the dividing point between an opinion and a statement which is out of bounds? Does Mark Zuckerberg referee these in bounds and out of bounds events?

Several observations:

  1. Facebook may be able to deal with pesky regulators in Europe and remind the government of Australia that the company has its own views of news, but managing a large company is a different category of problem. Dissention within an organization may not be a positive when regulators are keeping their eyes peeled for witnesses
  2. Employees within Facebook are manifesting behaviors associated with views and reactions to those views on the Facebook system itself; Facebook is a microcosm of the corrosive effect of instant, unchecked messaging. Will these messages be constrained by humans or smart software or both?
  3. Mr. Zuckerberg himself is offering a path forward that seems to suggest that a certain homogeneity of thought amongst employees is desirable; that is, disagree within boundaries. But what are the boundaries? Is it possible to define what crosses a shades of gray line ?

Net net: The high school science club management method which has gained favor among a number of Silicon Valley-centric companies is being pushed and pulled in interesting ways. What happens if the fabric of governance is torn and emergency fixes are necessary? Expulsion, loss of market momentum, de facto control of discourse, or insider threats in the form of sabotage, leaks, and unionization? That puts a different spin on social, does it not?

Stephen E Arnold, September 3, 2020

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