Google and Search Results: A Stay at Home Mother Explains
October 1, 2020
DarkCyber has a sneaking suspicion that Google wants to deliver the answers to users’ queries in a manner which:
- Prevents a user from obtaining non-Google “approved” information
- Requires zero latency between presenting an answer to a query and a click on an advertiser’s message
- Appeals to a statistically significant percentage of users who accept the precept “Google makes one’s research easy”.
Other people do not agree with DarkCyber; for example, Google executives testifying before Congress or Googlers who are paid to explain how wonderful Google really, really is.
“Google Wants to Eliminate Search Engine. Introducing Semantic Search” is an interesting and possibly disconcerting write up. One of the DarkCyber researchers noted for me this passage:
The experts at Google want to eliminate the one thing that Google does best – searching.
Since Google is perceived as search, what’s up? What’s up is that Google wants to deliver the “correct” answer directly to a thumb typing user or an impressionable child using a Chromebook and Google approved information to learn.
The write up explains in cheery stay-at-home mom panache:
With semantic searching, the algorithm working behind the search engine will understand the meaning of the search term and hence provide meaningful results, saving users a lot of hassle and a lot of time. In short, the new search is going to allow users to smart search for everything on the web.
Yep, smart search. Everything. The Web.
Sounds perfect, particularly for Google and its ad-centric approach to services.
Plus, users benefit because search engine optimization will no longer force the ever-smart Google search system to display irrelevant results:
Google is just preventing website owners to dig out the most-searched for keywords and then bulk them on to their websites.
DarkCyber finds the “just” an interesting word. Google just wants to make users better informed. How thoughtful. Research becomes little more than accepting what Google determines is optimal. Why read? Why compare? Why analyze? Google knows best: Best in terms of controlling access to information, shaping perceptions, and selling ads. Yes, that “best” may mean that an advertiser paid to get the click.
The DarkCyber researcher put an exclamation mark next to this passage:
In order to calm website owners down, Google has provided that the new algorithm is going to consist of an improved form of the same algorithm which will provide an opportunity to work towards legitimate optimization instead of spamming.
Yes, be calm. Accept what is delivered.
Stephen E Arnold, October 1, 2020
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