Quibi and Its Open Letter: An Idea Probably Not Considered

October 22, 2020

I spotted Quibi’s “An Open Letter…”. The write up states: “…we are winding down the business and looking to sell its content and technology assets.”

I circled this passage: “… we’ve considered and exhausted every option available to us.”

Every option. That’s a categorical affirmative. No black swans, please.

Think of this brilliant observation: “The price of inaction is far greater than the cost of a mistake.” Who said that? Maybe Meg Whitman?

How will those who bet about $1.75 billion on quality content delivered to a mobile device react to my idea which I don’t think the dynamic team of Katzenberg and Whitman thought about?

But here’s the “script” of the overlooked idea. It is very Hollywood-Silicon Valley with graphics, audio, and jazzy Hollywood techniques.

KATZENBERG: We need to do a follow up to my 1992 smash cartoon Aladdin.

WHITMAN: What’s the title?

KATZENBERG: Aladdin 2: Magic Just Happens.

WHITMAN: Dear Jeffrey, what’s the title?

KATZENBERG: Picture this:

1. A poor but motivated duo (that’s us, the dynamic management and creative duo of Katzenberg and Whitman) lose a brief red ink battle with the sinister Dr. Tik Tok.

2. At a yard sale, we (that’s us, the dynamic duo of Katzenberg and Whitman) are looking for quality knick knacks. Whitman spots a copper lamp.

3. A coffee shop in Westwood, perspicacious Meg stroke the lamp.

4. Flash of light. A magic genie appears and orders a cappuccino

5, The dynamic duo gets one wish: To undo the Titanic failure of Quibi.

6. Poof. The genie makes Michael Lynch, founder of Autonomy plc, the cause of Quibi’s failure.

7. A court room: A “Law and Order trial” and — Mr. Lynch guilty.

8. Cut to.. A charity event to fight global warming at the Top of the Mark. The dynamic duo pays investors back.

WHITMAN: Winner!

Yes, an idea possibly not considered. But it may be too late for a quick bite. Lights out.

Stephen E Arnold, October 22, 2020


One Response to “Quibi and Its Open Letter: An Idea Probably Not Considered”

  1. Taki Taki lyrics on January 4th, 2021 2:04 am

    I like the way of your writing

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