Facebook Dating Cleared for Launch in EU

November 6, 2020

Facebook has cleared a regulatory hurdle in Europe, meaning it will soon launch its dating service in 32 more countries over a year after going live in the US. An opt-in option within the Facebook app, the service is currently available in 20 countries. Voice of America reports the development in, “Facebook Launches Dating Service in Europe.” The brief write-up reveals:

“The social media company had postponed the rollout of Facebook Dating in Europe in February after concerns were raised by Ireland’s Data Protection Commissioner (DPC), the main regulator in the European Union for a number of the world’s biggest technology firms, including Facebook. The DPC had said it was told about the Feb. 13 launch date on Feb. 3 and was very concerned about being given such short notice. It also said it was not given documentation regarding data protection impact assessments or decision-making processes that had been undertaken by Facebook.”

Facebook Dating’s product manager Kate Orseth assures us that users who create a dating profile can delete it whenever they want without deleting their entire Facebook profile. The service grabs first names and ages from users’ Facebook profiles and does not allow users to edit them. Last names are not displayed, but one can choose to share other personal information right from the main profile. How many users understand how easily AI tech could be used to correlate that information and pinpoint their identities? We advise caution for anyone who chooses to use Facebook Dating, whatever continent one lives on.

Cynthia Murrell, November 6, 2020

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