The Internet of Infomercials: Datasphere Thumbtypers Fret
November 30, 2020
I found “The Ad-Based Internet Is About to Collapse. What Comes Next?” interesting because of two points. The first was this passage:
For example, even as the value of the digital ad industry was continuing to rise, the average clickthrough rate on Google’s display ads fell to 0.46% in 2018, ad fraud was expected to jump 21% to $42 billion in 2019, and a Google study found 56% of its display ads may not even be seen by a human. These stats suggest the product being sold is not nearly as effective or valuable as many purchasers of digital ads believe it to be.
Massive hucksterism. Got it.
And how about a fix to the Internet of Infomercials? Try this:
Logic editor Ben Tarnoff suggests that the proper organizational structure would depend on the scale of the service. In some cases, cooperatives would be ideal.
Several observations:
- The author is describing external characteristics of online information, not the dynamics of the datasphere
- Cooperation is an interesting idea; however, in a datasphere, cooperation is not the “it takes a village” fairy tale
The nature of online is now being considered by thumbtypers. News flash: It’s too late to pull disconnect. Goldfish in a fish bowl accept their environment as the norm. Replace the glass container with zeros and ones and what do you get? Fish in one environment trying to figure out another environment without the means to figure out what’s TikTok-ing, Parler-ing, and Facebook-ing.
Stephen E Arnold, November 30, 2020
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