Why Google Misses Opportunities: A Report Delivered by the Tweeter Thing
January 1, 2021
Here’s a Twitter thread from a Xoogler who appears to combine the best of the thumb typer generation with the bittersweet recognition of Google’s defective DNA. In the thread, the Xoogler allegedly a real person named Hemant Mohapatra reveals some nuggets about the high school science club approach to business on steroids; for example:
- Jargon. Did you know that GTM seems to mean either “global traffic management” or “Google tag manager” or Guatamala? Tip: Think global traffic management an a Google’s Achilles’ heel.
- Mature reaction when a competitor aced out the GOOG. The approach makes use of throwing chairs. Yep, high school behavior.
- Lots of firsts but a track record of not delivering what the customer wanted. Great at training, not so good in the actual game I concluded.
- Professionalism. A customer told the Google whiz kids: “You folks just throw code over the fence.” (There’s the “throw” word again.)
- Chaotic branding. (It’s good to know even Googlers do not know what the name of a product or service is. So when a poobah from Google testifies and says, “I don’t know” in response to a question, that may be a truthful statement.
Did the Xoogler take some learnings from the Google experience? Sure did. Here’s the key tweeter thing message:
My google exp reinforced a few learnings for me: (1) consumers buy products; enterprises buy platforms. (2) distribution advantages overtake product / tech advantages and (3) companies that reach PMF & then under-invest in S&M risk staying niche players or worse: get taken down.
The smartest people in the world? Sure, just losing out to Amazon and Microsoft now. What’s this tell us. Maybe bad genes, messed up DNA, a failure to leave the mentality of the high school science club behind?
Stephen E Arnold, January 1, 2021
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