Marketing Insight or Marketing Desperation?

January 6, 2021

A couple of weeks ago, I became aware of a shift in techno babble. Here are some examples and their sources:

Fire-and-forget. Shoot a missile and smart software does the rest… when necessary. Source: War News

Hyperedge replacement graph grammars (HRGs). A baffler. Source: Something called NEURIPS

Performative. I think this means go fast or complete a task in a better way. Source: Mashable

Proceleration. The Age of Earthquakes.

Tangential content. The idea is that information does not have to be related; for example, if you write about car polish for a living, including articles about zebras is a good thing. Source: Next Web

Transition from pets to cattle. Moving from the status of a beloved poodle to a single, soon to be eaten bovine. Source: Amazon AWS

Fascinating terminology. Time for digital detox and maybe red tagging. No, I don’t know what these terms means either. I assume that vendors of smart software which can learn without human fiddling knows these terms and many more because of experience intelligence platforms.

Stephen E Arnold, January 6, 2021

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