SEO Trends for the New Year

January 13, 2021

Here at Beyond Search, we are quite skeptical of search engine optimization. In fact, our toothless leader, says, “SEO is a way to get struggling search engine optimization experts to become Google ad sales reps.” True or false, that’s what the old goose says.

Here are the latest pearls of wisdom from the search engine optimization world. Hackernoon discusses the “Top SEO Trends Every Digital Marketer Should Know in 2021.” Writer Muhammad Waleed Siddiqui specifies four factors to be aware of: the importance of mobile-first indexing, the impact of Google’s EAT algorithm, the changes brought by voice search, and the ascension of search intent over keywords. We actually welcome point number two, which ideally will result in more good information and less junk online. Siddiqui writes:

“The E.A.T. word stands for Expertise, Authority, and Trust. The concept itself covers the idea of a copywriter/writer being an original and proven professional in the industry he or she works in. Google will only accept that publicly available content that has no negative impact on people’s lives. With E.A.T. implemented in 2021, Google will genuinely look for quality and authentic content. One best way to succeed with this E.A.T. algorithm is to get good reviews from the customers and the community. If Google finds positive feedback about your website and services, your business will be considered an expert that authorized users can trust. For the SEO geeks, having high quality backlinks will help in this case. Pro-tip: If you can disavow all the bad or suspicious backlinks, it will help build up your E.A.T. score to Google.”

Anything that discourages dummy articles is a step in the right direction, we believe. Navigate to the article for details on the move away from desktop toward mobile, the difference between voiced and typed searches, and searcher intent vs. keywords.

Cynthia Murrell, January 13, 2021


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