More Google Smart Software Ethics Excitement

January 21, 2021

Generally speaking, the publicity swirling around the Timnit Gebru matter has not been flattering to Googzilla. If the write up “Google’s New Union is Outraged As the Firm Investigates a Second AI Ethicist: Being Targeted by One of the World’s Largest Corporations Is Terrifying,” the mom and pop company should be pleased to be labeled “one of the world’s largest corporations.” Google is facing tough competition from DuckDuckGo, an outfit that uses other companies’ search outputs and Ecosia, a green search engine. Yep, green.

According to the write up, the notion of ethics seems to irritate Googzilla. I learned:

…e Alphabet Workers Union, which went public earlier this month, has hit out at the decision to suspend Mitchell, branding the move an “attack on the people who are trying to make Google’s technology more ethical.”

I am not going to get into the debate about whether this particular “union” is a real Jimmy Hoffa style operation.

The main point is that where ethics are an issue, the online advertising store — which faces intense competition from companies with which is may have an understanding — takes actions which underscore the excellence of management’s deft touch.

Useful management insight. But a mom and pop outfit is expected to have some management tools which baffle outsiders. Perhaps an employee handbook will surface which explains the rules of the information highway promulgated by the most sensitive company in Silicon Valley?

Stephen E Arnold, January 22l, 2021

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