Amazon Tactics: Entanglement at a Distance or the New Physics of Ecommerce?

April 15, 2021

Just a thought: Are two distant, seemingly unrelated events entangled? It depends on which physicist one believes and what one knows about the forces exerted by the Bezos bulldozer. I will talk about one facet of this strange influence in my Amazon lecture at the National Cyber Crime Conference. There are some attendance requirements, but I want to outline what I call the Bezos bulldozer’s strange force. This is hypothetical because like Dark Matter, no one knows exactly how to monetize it beyond snagging tenure. Nevertheless, it is an amusing notion to explore.

Here’s the first allegedly true factoid: The Wall Street Journal reports what to its intrepid “real” journalists is news. What is the nub  of “How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses.” You will have to snag a dead tree version of the newspaper or pay Mr. Murdoch for some “real news.” The friendly mom and pop bookstore are allegedly using the collective presence of multiple Amazon businesses to alter the behavior of some vendors, partners, and other mostly unconnected pools of people bouncing off the blade of the Bezos bulldozer. As Mr. Murdoch’s stellar professionals have discerned:

A heavyweight in retail, cloud computing, digital advertising, streaming and smart speakers, the tech giant [Amazon] compels vendors in one market to engage with it in others.

Now shift to chilly Canada. This story is about a company touted by a media personality, NYU professor, and podcaster. “Senior Execs Forsyth, Frasca and Lemieux leaving Shopify” reports:

The departures will leave a significant gap in Shopify’s C-suite as the Ottawa firm ?– which surpassed RBC last year to become Canada’s most valuable publicly traded company ?– continues to stake its claim as a global e-commerce software leader.

What’s the connection between these two stories? One possibility is:

“Each one of them has their individual reasons but what was unanimous with all three was that this was the best for them and the best for Shopify,” Lütke said in the announcement obtained by OBJ.

Another possibility is that the vibrations or the Dark Force of the Bezos bulldozer has been sensed by those who recognize a power greater than themselves.

Connection or not? My thought is that one doesn’t need a yoda with French bulldog ears and nose to sense strange action at a  distance.

As Yoda noted:

When you look at the dark side, careful you must be. For the dark side looks back.

Words to ponder?

Stephen E Arnold, April 15, 2021


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