Coveo: A Search Vendor Repositions, Pivots, and Spins

September 13, 2021

Coveo was a vendor of search and retrieval software. Then Coveo morphed into help desk and self-service software. Now the company appears to be spinning like a whirling dervish into a new positioning. “Coveo Adds More Developer Features to Its AI Powered Digital Experience Platform” explains:

Coveo Solutions Inc., a unicorn startup that helps companies such as Inc. and Adobe Inc. improve their websites with artificial intelligence, today introduced new features to help developers more easily use its technology.

A couple of minor points. Coveo has ingested about $330 million since it was set up in 2005. I think that works out to 16 years, which in my experience makes Coveo something other than a start up. Your book may be different, of course.

I am not into enterprise search, but I find it interesting that this company is spinning in an AI powered digital experience platform. I don’t have a clue how to define “artificial intelligence.” I simply don’t know what a “digital experience platform” is.

That may not matter. The point is keep moving, changing, and morphing in order to generate sufficient revenue to make long suffering investors happy campers and differentiate the commodity of search technology from open source and proprietary options.

Oh, do dervishes get dizzy? I do.

Stephen E Arnold, September 13, 2021


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