SEO Tips and Tricks Persist

December 10, 2021

SEO pros are working hard to keep the field relevant, despite the reality that buying Google ads is becoming the only productive solution. Search Engine Journal airily proscribes “5 Essential Enterprise SEO Trends to Watch in 2022.” Oddly, purchasing Google ads is not among the recommendations. Writer Lemuel Park explains:

“In 2022, [enterprise SEO strategy] will involve:

* Improving cross-channel and broader departmental collaboration.

* Advancing workflow and reporting processes and systems.

* Utilizing data and insights in real-time.

* Embracing and working with AI technology and automation.

Challenges in enterprise SEO can vary from organization to organization. However, the commonality is found in areas such as executive buy-in, internal collaboration, and wider digital integration (showcasing impact). With last year’s challenge comes next year’s opportunity – and with that in mind, let’s dig into the 5 key areas of focus to consider as you plan your enterprise SEO strategy for the year ahead.”

Here are the five suggestions: keep pace with search updates/ algorithms and best practices; take advantage of automation; squeeze insights from data; align SEO and Pay Per Click teams; and integrate SEO into all departments. Curious readers can see the write-up for details on each consideration. Some of these, especially the last point, seem like a lot of work. It would be much easier to give in to the Googlers’ machinations. Google Search is their platform, after all; it is no surprise when they tilt it toward their own pockets.

Cynthia Murrell December 10, 2021


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