Online Gambling in Brazil: Pinga and Soccer Fun

March 8, 2022

In the 1950s, my family lived in Brazil. Our city was Campinas. At that time, it was an okay, sort of an out-of-the-way place. I recall a couple of things from my childhood. Mr. Ricci, a family friend, pointed out individuals who drank pinga at a tiny bar, took a couple of staggering steps, and leaned against a wall until the shock wave subsided. Pinga (now called cachaça or caninha) was cheap and packed an alcohol content around 38 to 48 percent. I also recall street vendors with stands papered with lottery tickets. The idea was that Brazilians really believed that a big pay day awaited the lucky gambler. Mr. Ricci, as I recall, said, “Own the lottery. Don’t play the lottery.” After watching the pinga lovers and the lottery ticket buyers, I carried away a life long aversion to alcohol and gambling. Pretty silly, right?

If a young child about 11 years old could figure out that many Brazilians liked gambling and distilled sugar cane, one would think others would too. Nope. Just do a couple of carnivals or check out the action outside the stadium when Palmeiras plays Fluminense.

I thought about my memories of Campinas as I read “Brazil’s Move to Legalize Sports Gambling Is Fueling a Digital Gold Rush.” The article states:

With the help of Eccles, the Brazilian startup followed a game plan similar to FanDuel’s and convinced regulators that fantasy gaming should be considered a game of skill, rather than luck. Now, armed with 1.6 million users in Brazil, Rei do Pitaco is ready to move into traditional sports gambling when it becomes fully regulated. [Emphasis added]

Yep, skill. Just like card counting or being James Bond at the baccarat table.

Several observations:

  • Digitizing gambling puts Teflon on exploiting some people who bet on many things
  • Pinga lubricates decision making for some people
  • Organized operators can put a finger on the scales in some athletic contests

Net net: Digitizing lowest common denominator activities is a way for some to demonstrate skill. Sure enough.

Stephen E Arnold, March 7, 2022

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