Blue Chip Opioid Advisers Turn Their Attention to Designers

May 2, 2022

The world of blue chip consulting is intensely competitive. High fliers can go to work and be terminated before lunch. Reason? Often pretty vague if the wife of one nuked blue chipper is to be granted credibility.

McKinsey & Co., a firm which has been associated with some non life threatening interactions with people allegedly involved in opioid distribution, has turned its attention from Big Pharma to the art and craft world of “designers.”

McKinsey Report: Designers Are Critical to Business Performance, But There’s a Big Catch” reveals:

McKinsey also found that companies that have successfully integrated their design teams don’t simply see financial rewards, including revenue growth, increased share price, and overall profitability; they also score better in trickier metrics, such as employee satisfaction, environmental and social impact, innovation, adaptability to COVID-19, user-centricity, and innovation. Designers who are closely integrated with corporate functions also are far more likely to stay at a company for more than five years.

Imagine, please, individuals with pottery residue on their hands and books about Victorian wallpaper in their backpacks contributing to product engineering at a nuclear weapons manufacturing company. I can see these hard working, serious professionals contributing to miniaturized proximity detonators for use with microdrones in war zones.

My take on this type of study and the references to millions of designers and “100,000 design departments” is to laugh. Having worked for a big blue chipper, the notion of millions and hundreds of thousands requires lots of cash or hundreds of interns.

It will be easier to hit one’s sales and revenue objectives if the blue chippers focus on the Fortune 1000, preferably those with deep pockets. Convincing some firms to include a person who worked a year in the Vatican museum to leave the realm of Photoshop and think munitions is downright onionesque.

Stephen E Arnold, May 3, 2022


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