MBAs Gone Wild: CNN Plus and Its Financial Sussy

May 3, 2022

I read “This Chart Might Explain Why CNN Plus Shut Down Early.” The chart may be semi accurate but it is like one of those weird stone knobs on Ollantaytambo’s megalithic walls. The numbers are visible, but the mystery of the stone making remains.

CNN Plus was the exact opposite of the video derby — TikTok. CNN Plus paid people. TikTok allows people to monetize. CNN Plus required expensive cameras and accoutrements. TikTok requires a smartphone. CNN Plus was the equivalent of a mud flap on a 1950 Ford truck with patina (translation: rust).

What is interesting is that the real news analysis noted:

We don’t know the exact logic that caused CNN to pull the plug, but seeing how CNN Plus only had 150,000 subscribers and apparently needed to burn $1 billion for a chance at that $800 million a year, it’s not hard to see what was at stake. Instead, CNN got out early.

Okay, insightful. And the cited source and CNN are going to shape the future of journalism?

Stephen E Arnold, May 3, 2022


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