Lawyers Do Ads Just Like Everyone Else

June 22, 2022

A little known fact is that lawyers need to generate sales lead like other industries. Law might be a practice, but its foundation is similar to other fields. ReadWrite explores, “How Lawyers Use Digital Marketing To Generate Qualified Leads.” The article explains that it is necessary to create a sales funnel and use seven lead generation strategies to exploit the funnel for sales.

The seven lead strategies sound awfully generic for anyone attempting to start an online business: identify a niche, outline an ideal lead, develop a unique sales proposition, build a Web site, invest in SEO, launch a PPC campaign, and pay for lead generation services. The last subject heading is “Ready, Set, Grow’ and ends the article on this note:

“You can’t take a shotgun approach to lead generation. It simply doesn’t work in today’s marketplace. There’s far too much saturation in this industry. If you don’t have a disciplined and strategic approach to generating leads, you’ll consistently miss out on new clients at the hands of your competitors.

While no two lead generation strategies are identical, you can use some of the different tips outlined above to create a targeted approach that works for your law firm and your niche. It won’t always be easy, but the hard work of building out a sales funnel will produce fruit over the long run.”

It is a generic encouraging paragraph spliced with lawyer jargon. These sales techniques do work, but there should be an entire paragraph devoted to explaining they take a lot of time and need to be tended like a garden. The article also failed to mention one way to push leads was to publish articles about your expertise and niche services on “news” sites. Think Medium, similar blogs, or even a place like this.

Whitney Grace, June 22, 2022


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