Microsoft and Its Consumer Focus

August 19, 2022

Blurry or blind? I am not sure. I noted “Microsoft Reportedly Lays Off Team Focused on Winning Back Consumers.” Is the story spot on? I don’t know, but if it is, the write up reveals some interesting information. Here’s an example:

In 2018 the software giant originally detailed its efforts to win back the non-enterprise customers it let down, forming a Modern Life Experiences team to focus on professional consumers (prosumers).

I am not sure what a “Modern Life Experience” is. Maybe the Google outage, the airline baggage theme parks, or living in downtown San Francisco? Also, I have no idea what a Microsoft prosumer is? Maybe a customer? Maybe a power user of outstanding Microsoft software like the auto numbering champion Word?

I noted that Microsoft allegedly has 180,000 employees. So RIFing a mere 200 people amounts to about 0.11 percent of the Microsoft family. What this tells me is that Microsoft was not putting much commitment behind the Modern Life Experiences’ initiative.

But not to worry:

Microsoft’s consumer efforts are now focused on Windows, Microsoft 365, Microsoft Teams for consumer, Surface, and of course Xbox.

Plus Microsoft has a new senior manager to direct the “consumer” efforts. Guess where this individual worked before the Microsoft gig?

That pinnacle of management excellence Uber. That’s a “life experience” I would not want on my résumé.

Stephen E Arnold, August 19, 2022

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