When the Non-Googley Display Their Flaws, Miscommunication Results

October 31, 2022

If you are Googley, you understand the value of the Google way. You embrace abandoned products because smart people do not get bonuses working on loser services. You advocate for new ways to generate revenue because losers have to pony up cash to pay for salaries. You ignore the bleats of the lesser creatures because those lower on the Great Chain of Digital Being deserve their mollusk status.

I want to point out that the article “How Google’s Ad Business Funds Disinformation Around the World” illustrates the miscommunication between the Googlers and the Rest of the World. With ignorance on display, little wonder the free services of the online services company are neither appreciated nor understood.

Consider advertising.

Smart software does not make errors. If a non Googley person objects to an advertisement which pitches certain products and services, it is the responsibility of the “user” to discern the issue and ignore the message. Smart software informed by synthetic data and functionality of Oingo identifies interests and displays content. By definition, the non Googley fail to appreciate the sophistication of the Google method. Hence, how can these non Googley mollusks perceive the benefits of the Googlers.

The cited article purports to provide proof (not big data, not psychological profiles based on user history, and not fancy math informed by decades of sophisticated management actions) that something is amiss in the world of Alphabet Google YouTube and DeepMind Land. Here’s an example:

The investigation also revealed that Google routinely places ads on sites pushing falsehoods about COVID-19 and climate change in French-, German- and Spanish-speaking countries.

Where’s the beef? By definition, the non Googley have to decide what’s on the money or not. If one has flawed mental equipment, the failure to understand Google is not Google’s problem. It is the way of the world.

Google has a business model which works. True. Google did have to pay to avoid a legal hassle with Yahoo for the online ad furniture before the Google IPO. But in the Google, good ideas are, by definition, Google’s. Therefore, getting caught in a Web of insinuations is further proof that a gulf separates the Googley from the non Googley. Maggots, remember?

The cited article presents examples from countries which provide a small percentage of Google experts. It makes sense that those who are non Googley would apply their limited intelligence and analytic skills to countries with certain flaws. Google’s smart software makes smart decisions, and the failure to recognize the excellence of Google’s methods are, by definition, a problem but not for Google. Come on. Serbia? Turkey? France? Where are these entities on the Great Chain of Digital Being? At the top? France has more types of cheese than Googlers I think.

Net net: Criticize Meta. Take a look at the Apple tax. Examine the dead squirrels crushed by the Bezos bulldozer. Those are lesser firms which are well suited to scrutiny by the non Googley. So if you don’t work at Google, how can you understand the excellence of Googlers? Answer: You cannot.

Stephen E Arnold, October 31, 2022

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