FeaturedGoogle: Fragmentation and the False Universal Search
I read “Within Months, Google to Divide Its Index, Giving Mobile Users Better & Fresher Content.” Let’s agree to assume that this write up is spot on. I learned that Google plans “on releasing a separate mobile search index, which will become the primary one.”
The write up states:
The most substantial change will likely be that by having a mobile index, Google can run its ranking algorithm in a different fashion across “pure” mobile content rather than the current system that extracts data from desktop content to determine mobile rankings.
The news was not really news here in Harrod’s Creek. Since 2007, the utility of Google’s search system has been in decline for the type of queries the Beyond Search goslings and I typically run. On rare occasion we need to locate a pizza joint, but the bulk of our queries require old fashioned relevance ranking with results demonstration high precision and on point recall.
Time may be running out for Google Web search.
- With the volume of queries from mobile surpassing desktop queries, why would Google spend money to maintain two indexes? Perhaps Google will have a way to offer advertisers messaging targeted to mobile users and then sell ads for the old school desktop users? If the ad revenue does not justify the second index, well, why would an MBA continue to invest in desktop search? Kill it, right?
- What happens to the lucky Web sites which did not embrace AMP and other Google suggestions? My hunch is that traffic will drop and probably be difficult to regain. Sure, an advertiser can buy ads targeted at desktop users, but Google does not put much wood behind that which becomes a hassle, an annoyance, or a drag on the zippy outfit’s aspirations.
- What will the search engine optimization crowd do? Most of the experts will become instant and overnight experts in mobile search. There will be a windfall of business from Web sites addressed to business customers and others who use mobile but need an old fashioned boat anchor computing device. Then what? Answer: An opportunity to reinvent themselves. Data scientist seems like a natural fit for dispossessed SEO poobahs.
If the report is not accurate, so what? Here’s an idea. Relevance will continue to be eroded as Google tries to deal with the outflow of ad dollars to social outfits pushing grandchildren lovers and the folks who take snaps of everything.
The likelihood of a separate mobile index is high. Remember universal search? I do. Did it arrive? No. If I wanted news, I had to search Google News. Same separate index for scholar, maps, and other Google content. The promise of universal search was PR fluff.
Fragmentation is the name of the game in the world of Alphabet Google. And fragmented services have to earn their keep or get terminated with extreme prejudice. Just like Panoramio (I know. You are asking, “What’s Panoramio?), Google Web search could very well be on the digital glide way to the great beyond.
Stephen E Arnold, October 14, 2016
InterviewsYippy Revealed: An Interview with Michael Cizmar, Head of Enterprise Search Division
In an exclusive interview, Yippy’s head of enterprise search reveals that Yippy launched an enterprise search technology that Google Search Appliance users are converting to now that Google is sunsetting its GSA products.
Yippy also has its sights targeting the rest of the high-growth market for cloud-based enterprise search. Not familiar with Yippy, its IBM tie up, and its implementation of the Velocity search and clustering technology? Yippy’s Michael Cizmar gives some insight into this company’s search-and-retrieval vision.
Yippy ((OTC PINK:YIPI) is a publicly-trade company providing search, content processing, and engineering services. The company’s catchphrase is, “Welcome to your data.”
The core technology is the Velocity system, developed by Carnegie Mellon computer scientists. When IBM purchased Vivisimio, Yippy had already obtained rights to the Velocity technology prior to the IBM acquisition of Vivisimo. I learned from my interview with Mr. Cizmar that IBM is one of the largest shareholders in Yippy. Other facets of the deal included some IBM Watson technology.
This year (2016) Yippy purchased one of the most recognized firms supporting the now-discontinued Google Search Appliance. Yippy has been tallying important accounts and expanding its service array.
John Cizmar, Yippy’s senior manager for enterprise search
Beyond Search interviewed Michael Cizmar, the head of Yippy’s enterprise search division. Cizmar found MC+A and built a thriving business around the Google Search Appliance. Google stepped away from on premises hardware, and Yippy seized the opportunity to bolster its expanding business.
I spoke with Cizmar on August 15, 2016. The interview revealed a number of little known facts about a company which is gaining success in the enterprise information market.
Cizmar told me that when the Google Search Appliance was discontinued, he realized that the Yippy technology could fill the void and offer more effective enterprise findability. He said, “When Yippy and I began to talk about Google’s abandoning the GSA, I realized that by teaming up with Yippy, we could fill the void left by Google, and in fact, we could surpass Google’s capabilities.”
Cizmar described the advantages of the Yippy approach to enterprise search this way:
We have an enterprise-proven search core. The Vivisimo engineers leapfrogged the technology dating from the 1990s which forms much of Autonomy IDOL, Endeca, and even Google’s search. We have the connector libraries THAT WE ACQUIRED FROM MUSE GLOBAL. We have used the security experience gained via the Google Search Appliance deployments and integration projects to give Yippy what we call “field level security.” Users see only the part of content they are authorized to view. Also, we have methodologies and processes to allow quick, hassle-free deployments in commercial enterprises to permit public access, private access, and hybrid or mixed system access situations.
With the buzz about open source, I wanted to know where Yippy fit into the world of Lucene, Solr, and the other enterprise software solutions. Cizmar said:
I think the customers are looking for vendors who can meet their needs, particularly with security and smooth deployment. In a couple of years, most search vendors will be using an approach similar to ours. Right now, however, I think we have an advantage because we can perform the work directly….Open source search systems do not have Yippy-like content intake or content ingestion frameworks. Importing text or an Oracle table is easy. Acquiring large volumes of diverse content continues to be an issue for many search and content processing systems…. Most competitors are beginning to offer cloud solutions. We have cloud options for our services. A customer picks an approach, and we have the mechanism in place to deploy in a matter of a day or two.
Connecting to different types of content is a priority at Yippy. Even through the company has a wide array of import filters and content processing components, Cizmar revealed that Yippy is “enhanced the company’s connector framework.”
I remarked that most search vendors do not have a framework, relying instead on expensive components licensed from vendors such as Oracle and Salesforce. He smiled and said, “Yes, a framework, not a widget.”
Cizmar emphasized that the Yippy IBM Google connections were important to many of the company’s customers plus we have also acquired the Muse Global connectors and the ability to build connectors on the fly. He observed:
Nobody else has Watson Explorer powering the search, and nobody else has the Google Innovation Partner of the Year deploying the search. Everybody tries to do it. We are actually doing it.
Cizmar made an interesting side observation. He suggested that Internet search needed to be better. Is indexing the entire Internet in Yippy’s future? Cizmar smiled. He told me:
Yippy has a clear blueprint for becoming a leader in cloud computing technology.
For the full text of the interview with Yippy’s head of enterprise search, Michael Cizmar, navigate to the complete Search Wizards Speak interview. Information about Yippy is available at http://yippyinc.com/.
Stephen E Arnold, August 16, 2016
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