FeaturedNews, Optimism, and Content Marketing
I read “How Covert Agents Infiltrate the Internet to Manipulate, Deceive, and Destroy Reputations.” Public relations may need to do some PR and damage control. The allegedly accurate information provided one more factoid to support our contention that locating and verifying “news” is a tough job.
I will be addressing some of the methods a researcher can use to unwrap the ballistic padding that online services use to keep some information away from the grubby fingers of researchers. Consumers who gobble pay-top-play content are what most online services want. And, if you had not noticed, putting video content front and center is the new trend for those who are looking for facts, data, and high-value analyses.
As Kim Kardashian allegedly said, “I’m an entrepreneur. Ambitious is my middle name.”
The blog post “The Future of the News Business: A Monumental Twitter Stream All in One Place” was more interesting to me. The write up presses some familiar controls on the baloney making machine; for example:
- Consolidation is much better than individual services. I wonder if “consolidation” is a euphemism for monopoly, a concept with which some executives are more familiar. An older-school thinker used the word “convergence” but that buzzword makes an appearance in the source article.
- The time horizon is not three years (a long time in today’s uncertain world). The time horizon is 20 years in the future. I wonder how far in the future Viktor Yanukovych’s chief of staff planned yesterday. I think the plans are on hold for a while.
- The old way of news was monopolistic. The new way is to generate money from many streams; for example, advertising (good), Bitcoin (possibly problematic), and slicing and dicing (a possible copyright quagmire).
- The beacons range from Buzzfeed (listicles) to SearchEngineLand (the logic straining search engine optimization service described as “a place for all the search news, all the time.”)
The opportunity, if I follow the argument, is to tackle the job of creating a monumental Twitter Stream all in one place” with vision, scrappiness, experimentation, adaptability, focus, deferred gratification, and an entrepreneurial mindset.
I appreciate the elegant quote from Tommy Lasorda about how difficult creating a news-oriented “monumental Twitter stream” will be. My hunch is that a fusion of PR methods, content marketing, and “bits are bits” thinking will triumph.
InterviewsExclusive Silobreaker Interview: Mats Bjore, Silobreaker
With Google becoming more difficult to use, many professionals need a way to locate, filter, and obtain high value information that works. Silobreaker is an online service and system that delivers actionable information.
The co-founder of Silobreaker said in an exclusive interview for Search Wizards Speaks says:
I learned that in most of the organizations, information was locked in separate silos. The information in those silos was usually kept under close control by the silo manager. My insight was that if software could make available to employees the information in different silos, the organization would reap an enormous gain in productivity. So the idea was to “break” down the the information and knowledge silos that exists within companies, organizations and mindsets.
And knock down barriers the system has. Silobreaker’s popularity is surging. The most enthusiastic supporters of the system come from the intelligence community, law enforcement, analysts, and business intelligence professionals. A user’s query retrieves up-to-the-minute information from Web sources, commercial services, and open source content. The results are available as a series of summaries, full text documents, relationship maps among entities, and other report formats. The user does not have to figure out which item is an advertisement. The Silobreaker system delivers muscle, not fatty tissue.
Mr. Bjore, a former intelligence officer, adds:
Silobreaker is an Internet and a technology company that offers products and services which aggregate, analyze, contextualize and bring meaning to the ever-increasing amount of digital information.
Underscoring the difference between Silobreaker and other online systems, Mr. Bjore points out:
What sets us apart is not only the Silobreaker technology and our commitment to constant innovation. Silobreaker embodies the long term and active experience of having a team of users and developers who can understand the end user environment and challenges. Also, I want to emphasize that our technology is one integrated technology that combines access, content, and actionable outputs.
The ArnoldIT team uses Silobreaker in our intelligence-related work. We include a profile of the system in our lectures about next-generation information gathering and processing systems.
Stephen E Arnold, November 25, 2013
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