Book Archive

Managing the New Electronic Information Products. Written in 1985, one of the first books to address electronic information ROI.

• Chapter 1: The CD-ROM challenge
• Chapter 2: Critical Management Issues
• Chapter 3: Cost Justification: A Practical Approach
• Chapter 4: Technology Essentials
• Chapter 5: The Product Arena
• Chapter 6: The Trial Installation
• Chapter 7: Network Myths and Realities
• Chapter 8: Technology Outlook
• Glossary
• Index

Marketing Library Services: A Nuts-and Bolts Approach. The last seminar handout prepared by Stephen E. Arnold and the team of Barbie Keiser, Carol Galvin, and Sharon LaRosa.

• Chapter One: Marketing and Survival
• Chapter Two: Information Needs Assessment
• Chapter Three: The Information Audit
• Chapter Four: Market Opportunity Analysis
• Chapter Five: The Marketing Mix
• Chapter Six: The Marketing Plan
• Chapter Seven: Evaluating your products and marketing plan
• Chapter Eight: Bibliography

Internet 2000 the path to the Total Network. Written in 1993, this book outlined the major features of the Internet revolution we have lived through.

• Chapter 1: The Internet: a new environment
• Chapter 2: Background to the Internet
• Chapter 3: The US government and the Superhighway
• Chapter 4: US State and local initiatives
• Chapter 5: Business on the Internet
• Chapter 6: The internet: a new environment
• Chapter 7: Network technology
• Chapter 8: Security and copyright
• Chapter 9: Internet's impact on software inovation
• Chapter 10: Internet 2000 and the Total Network
• Glossary
• Appendix
• Index

Publishing on the Internet a new medium for a new millennium. A description of the Internet as a new information medium.

• Chapter 1: The new medium: the Internet
• Chapter 2: Pacesetters in the new medium
• Chapter 3: N^n-1 - The law of networks and Internet publishing
• Chapter 4: New publishing tools
• Chapter 5: Internet and Intranet network technology
• chapter 6: Security and the new medium
• Chapter 7: Valuing network publishing companies
• Chapter 8: Vectors of change
• Glossary
• Index

New Trajectories of the Internet Umbrellas, Traction, Lift and Other Phenomena
Stephen's Arnold's latest book provides a clear statement of the new user of the internet and how to take advantage of these remarkable developments. Published March 2001 by Infonortics, Tetbury, England.

 

Contact Mr. Arnold at:

Postal Box 320
Harrod’s Creek, Kentucky 40027, USA
Voice: (502) 228-1966
Facsimile: (502) 228-0548
Electronic mail: sa@arnoldit.com