Quote to Note: Perfect Search Engine

December 28, 2011

I find the search engine optimization blogs entertaining and humorous. The writers go through amazing gyrations, often suggesting that “real” SEO pros should tie clicks to money. Yep, great idea. But the theme that causes me to chortle is the message, “Content is king.” Yep, great idea.

Navigate to “Search & Mobile Marketing Trends: SEO Apocalypse 2012”. You will get a shovel full of SEO goodness. But the point of the write up is secondary to this quote to note. The speaker is top Googler Larry Page. He allegedly said:

“The perfect search engine would understand exactly what you mean and give back exactly what you want,” according to Google CEO Larry Page. Generalized search tactics become even murkier as results become so individualized to time, place, preference, and personal social trends.

Yep, perfection. But what does “perfect” mean? Ad revenue? When SEO fails, there is the life saver of Adwords I believe.

Stephen E Arnold, December 28, 2011

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