River Logic: Integrated Information

February 9, 2012

Founded in 2000 as iNetze.com by chief research officer and director Robert Whitehair, River Logic Inc. has developed into an integrated business planning and modeling solution provider. Its applications are used to plan, track, forecast, and optimize budgets, costs, profits, and cash flow across suppliers, customers, and product lines. The company was one of six on IDC’s “2011 Innovative Business Analytics Companies Under $100M to Watch” list.

The company’s core application, Enterprise Optimizer, was developed in collaboration with the Russian Academy of Sciences and mathematicians at the University of Massachusetts. The program’s roots go back 15 years to the early 1990s, when Whitehair and other UMass mathematicians began developing a modeling program using artificial intelligence. Formally launched in 2005, EO is designed to manage cross-functional decisions at strategic, tactical, and policy levels considering all the elements and consequences of those decisions. The models allow the user to see the financial and operational impact of those decisions and then optimize them.

The product itself has a simple diagram style interface used to create the business processes that drive value in an organization. These diagrams model the supply chain and show how things like trade promotions impact volume, distribution and financial performance.

Named to the 2010 “Supply Chain & Demand Executive” 100 list, River Logic is focused on delivering EO-based solutions in a couple of areas, especially consumer packaged goods with healthcare as a secondary market. River Logic’s hospital performance management solution, Integrated Delivery System Planner,enables physician-centric coordination, where costs, resources, and activities are tracked and assessed in terms of the workflow of the entire, integrated system. A Synetics Group-River Logic alliance delivers Trade Promotion Optimization Planner, which helps enterprises plan, evaluate, and optimize promotions to increase the return on trade spending.

The company’s client list includes consultants such as Barloworld Logistics and manufacturers Nampak Tissue and Bolthouse Farms. Competitors are SAP, IBM, and Oracle.

Rita Safranek, February 9, 2012

Sponsored by Pandia.com


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