SEO Tools Straight from Google

June 30, 2012

Here’s a useful list of tools one can use to dupe Google, at Search Engine Journal’s “55 SEO Productivity Tools We Use at Single Grain.” Notice that a number of tools are from Google itself. In fact, the number one item comes free, direct from the search giant. Single Grain‘s list specifies:

“Tool #1 – Google Adwords Keyword Research Tool

“Although the free Keyword Research Tool offered by Google’s Adwords doesn’t offer as many features as standalone SEO programs offer, this resource is a great option for checking general search, competition, and CPC metrics on the fly. Be sure to check out the feature that allows you to brainstorm keywords by URL in order to uncover the keywords your competitors may be targeting!”

So, Google encourages gaming its system? It sure seems that way. Here’s another example, further down the list:

“Tool #6 – Google Correlate

“One final Google tool to take a look at is Google Correlate, which will help you determine if trends that exist in your target keywords’ search volume variation correspond with trends in the real world. This can be especially helpful when understanding unexpected SEO behavior or when predicting the potential variability of search volume for future projects.”

These are just a couple of the numerous Googley items in the extensive account. Why is Google making it easier for search engine optimizers? We thought they brought in the Panda to make gaming their algorithm more difficult. Is it just us, or is the company is sending mixed signals?

Cynthia Murrell, June 30, 2012

Comments

2 Responses to “SEO Tools Straight from Google”

SEO Tools Straight from Google : Beyond Search | SEO Basics - Search Engine Optimization Tips & Tricks for Beginners on June 30th, 2012 1:03 am

[…] here: SEO Tools Straight from Google : Beyond Search More SEO Tools Straight from Google : Beyond Search55 SEO Productivity Tools We Use at Single Grain […]
Tri Nguyen on July 5th, 2012 3:56 am

Thanks about good infomation.

That is usueful

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.