IBM Servers Marketed to Emerging Markets

February 11, 2013

As Big Data solutions become more accessible for medium and small sized enterprises, new markets are emerging for providers of servers and storage space. One side effect of the Big Data boom is the subsequent market for infrastructure. IBM is hoping to capitalize on that new market. The ZDNet story, “IBM Targets Emerging Markets, Offers Cheap Servers,” tells how.

The article begins:

“IBM will begin offering a new Power Systems server and storage range this month, aimed at both SMBs and emerging markets . . . Rod Adkins, a Senior Vice President in IBM’s Systems & Technology Group told Reuters: ‘Big data and cloud technologies that were once only affordable to large enterprises are now available to the masses. With these new systems, IBM is forging an aggressive expansion of its Power and Storage Systems business into SMB (small- and medium-sized businesses) and growth markets.’”

The hardware and infrastructure to support Big Data is important, but hardware is nothing without the software to do the work. For instance, LucidWorks Big Data is a strong contender in the Big Data market. LucidWorks has a cloud-hosted option for those who cannot yet invest in the hardware. As a major bonus, LucidWorks is a trusted industry standard in open source search, so the movement into Big Data solutions is a smart and natural one.

Emily Rae Aldridge, February 11, 2013

Sponsored by ArnoldIT.com, developer of Beyond Search

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