Google Steers SEO Pros Toward User Experience

January 21, 2015

Curious to learn where Google is driving the search-engine optimization field these days? Search Engine Watch tells us, “6 Major Changes Reveal the Future of SEO.” Writer Eric Enge declares, “Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach.” Um, okay. As long as that means more relevant information for users.

The article lists Eng’s six observations and what each means for SEO approaches. For example, Google has stopped handing users’ keyword data to websites, requiring them to use other methods to monitor keyword performance. Then there’s the Hummingbird algorithm, which Enge says is really a major platform change. The write-up also considers the current influence of Google+ and Google’s Authorship program. Finally, Enge cites the In-Depth Article feature Google introduced last August, which points users to more comprehensive sources of information. See the article for more on each of these points. Enge concludes:

“All of these new pieces play a role in getting people to focus on their authority, semantic relevance, and the user experience. Again, this is what Google wants.

“For clarity, I’m not saying that Google designed these initiatives specifically to stop people from being tactical and make them strategic. I don’t really know that. It may simply be the case that Google operates from a frame of reference that they want to find and reward outstanding sites, pages, and authors that offer outstanding answers to user’s search queries. But the practical impact is the same.

“The focus now is on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.”

Well, this does sound like a good shift for users. Will SEO workers used to focusing on PageRank data and keywords learn to adapt?

Cynthia Murrell, January 21, 2015

Sponsored by ArnoldIT.com, developer of Augmentext

Comments

One Response to “Google Steers SEO Pros Toward User Experience”

  1. voucherbaby.uk on January 22nd, 2015 4:03 am

    voucherbaby.uk

    Google Steers SEO Pros Toward User Experience : Stephen E. Arnold @ Beyond Search

  • Archives

  • Recent Posts

  • Meta