Guide to Getting the Most Out of Your Unstructured Data
January 23, 2015
The article on Datamation titled Big Data: 9 Steps to Extract Insight Unstructured Data explores the process of analyzing all of the data organizations collect from phone calls, emails and social media. The article stipulates that this data does contain insights into patterns and connections important to the company. The suggested starting point is deciding what data needs to be analyzed, based on relevance. At this point, the reason for the analysis and what will be done with the information should be clear. After planning on the technology stack the information should be kept in a data lake. The article explains,
“Traditionally, an organization obtained or generated information, sanitized it and stored it away… Anything useful that was discarded in the initial data load was lost as a result… However, with the advent of Big Data, it has come into common practice to do the opposite. With a data lake, information is stored in its native format until it is actually deemed useful and needed for a specific purpose, preserving metadata or anything else that might assist in the analysis.”
The article continues with steps 5-9, which include preparing the data for storage, saving useful information, ontology evaluation, statistical modeling and finally, gaining insights from the analysis. While an interesting breakdown of the process, the number of steps in the article might seem overwhelming for companies in a hurry and not technically robust.
Chelsea Kerwin, January 23, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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