Google Relies on Freebase Machine ID Numbers to Label Images in Knowledge Graph
May 3, 2016
The article on Seo by the Sea titled Image Search and Trends in Google Search Using FreeBase Entity Numbers explains the transformation occurring at Google around Freebase Machine ID numbers. Image searching is a complicated business when it comes to differentiating labels. Instead of text strings, Google’s Knowledge Graph is based in Freebase entities, which are able to uniquely evaluate images- without language. The article explains with a quote from Chuck Rosenberg,
“An entity is a way to uniquely identify something in a language-independent way. In English when we encounter the word “jaguar”, it is hard to determine if it represents the animal or the car manufacturer. Entities assign a unique ID to each, removing that ambiguity, in this case “/m/0449p” for the former and “/m/012×34” for the latter.”
Metadata is wonderful stuff, isn’t it? The article concludes by crediting Barbara Starr, a co-administrator of the Lotico San Diego Semantic Web Meetup, with noticing that the Machine ID numbers assigned to Freebase entities now appear in Google Trend’s URLs. Google Trends is a public web facility that enables an exploration of the hive mind by showing what people are currently searching. The Wednesday that President Obama nominated a new Supreme Court Justice, for example, had the top search as Merrick Garland.
Chelsea Kerwin, May 3, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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