Amazon Alexa Enables Shopping Without Computer, Phone, or TV

July 4, 2017

Mail order catalogs, home shopping networks, and online shopping allowed consumers to buy products from the comfort of their own home.  Each of them had their heyday, but now they need to share the glory or roll into a grave, because Amazon Alexa is making one stop shopping a vocal action.  Tom’s Guide explains how this is possible in, “What Is Alexa Voice Shopping, And How Do You Use It?”

Ordering with Amazon Alexa is really simple.  All you do is summon Alexa, ask the digital assistant to order an item, and then you wait for the delivery.  The only stipulation is that you need to be an Amazon customer, preferably Amazon Prime.  Here is an example scenario:

Let’s just say you’ve been parched all day, and you’re drinking bottle after bottle of Fiji water. Suddenly, you realize you’re all out and you need some more. Rather than drive to the store in the scorching summer heat, you decide to order a case through Amazon and have it delivered to your house.  So, you say, “Alexa, order Fiji Natural Artesian Water.” Alexa will hear that and will respond by telling you that it’s found an option on Amazon for a certain price. Then, Alexa will ask you if it’s OK to order. If you’re happy with the product Alexa found, you can say “yes,” and your order will be placed.  Now, sit back, relax and wait for your water to arrive.

There are some drawbacks, such as you cannot order different multiple items in the same order, but you can order multiples of the same item.  Also if you are concerned about children buying all the toys from their favorite franchise, do not worry because you can set up a confirmation code option so the order will only be processed once the code is provided.

It is more than likely that Amazon will misinterpret orders, so relying on language services like Bitext might help sharpen Alexa’s selling skills.

Whitney Grace, July 4, 2017

 

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