Google Sitelinks Adopts Carousel Presentation
October 9, 2017
For its mobile search, Google is shifting its Sitelinks presentation to a carousel design, we learn in Search Engine Land’s brief write-up, “Google Officially Changes Sitelinks Design to Carousel Format.” (Think of a slide-projector carousel, not the kind with wooden horses.) Writer Barry Schwartz reveals:
Google has confirmed with Search Engine Land that they are now rolling out a new design for Sitelinks. Sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main listing in the search result snippet. Google has been testing a carousel format for these Sitelinks for over a year and today has confirmed they are now rolling out the new carousel-based design for mobile search results.
Schwartz provides a screenshot of the feature in action and notes it shifts left or right at the user’s swipe. Perhaps the revised design will encourage more people to use the under-appreciated Sitelinks feature.
Cynthia Murrell, October 9, 2017
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