Another EU Suggestion for the Google

August 4, 2021

I love the Google. I enjoy the delicious usability of Google Maps. The service is brilliant. Waze has data not in the Google Map thing; for example, a restaurant in Louisville called Cocina. Helpful, right? I also like the fascinating interaction of Gmail with the mail client on my phone. Now where did that message go? Oh, right. Auto folders and mystery deletes. What could be more helpful?

But the European Commission is not as flexible as I. I read “EU Warns Google to Improve Hotel and Flight Search Results in Two Months.” Google is working really hard to improve its search system. The core is a couple of decades young and the travel function is as slick as the Gmail system in my opinion.

The write up asserts:

Google has two months to improve the way it presents internet search results for flights and hotels and explain how it ranks these or face possible sanctions, the European Commission and EU consumer authorities have said.

The EC appears to think that Google may or has the potential to mislead people who use the Google to “plan their holidays.” Hmmm. Hello, Covid restrictions.

Google just might be favoring “traders.” Is “traders” a code word for those who purchase ads, are loved by Google sales reps, or individuals with a more Googley approach than others?

I don’t know.

But with France fining the Google the equivalent of eight hours of revenue, the online ad giant is going to view the EC and just maybe the EC should emulate China and its approach to big tech dogs?

Stephen E Arnold, August 4, 2021


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